About Us

About Us

On December 13, 1945

A unique advertising media was born in Clifton Springs, New York. Wilson and Margaret Love, along with several of their children put together the first pages of The Merchandiser on the kitchen table of their Sherman Street residence. Today, The Merchandiser is still a family owned publication, produced in Clifton Springs by the Love's granddaughter, Cheryl Tears.

Since The Merchandiser's inception, it continues to be the local advertising medium readers and customers welcome into their home and business every week. What makes The Merchandiser different? It's personalized. Because we also live and shop in the area, we understand the need for effective advertising to bring shoppers and businesses together, while keeping your budget in mind

Our multi-award winning graphic design team prides themselves in every ad they do. Our in-house technology team, keeps up-to-date with the latest trends and implements this knowledge into the weekly production of The Merchandiser, both in print and online. Our inside and outside sales teams are knowledgeable and experienced in helping you, the customer, to reach your sales goals.

Consistent results, trust and respect can explain the continued growth of The Merchandiser. We now reach over 15,000 homes and businesses in Ontario and Wayne Counties, serving Phelps, Clifton Springs, Shortsville, Manchester, Seneca Castle, Oaks Corners, Stanley, Port Gibson and Newark.

When it's time to make that investment of advertising dollars for your business, we hope you will consider using The Merchandiser as your shopping guide of choice. We look forward to working with you soon.

Award Winning Publication

The Merchandiser is distributed to over 12,000 homes and businesses in your community every week by the US post office. You can view our weekly publication on-line with our digital editions page. We also have a subscription service available for those who live outside our mailing area and would prefer to receive a printed edition, contact us today form more details!
Since 1945 The Merchandiser has provided a pennysaver / shopping guide for local residents and businesses.
The Merchandiser is on Facebook, Google Plus and Twitter.

  Who we are

The Merchandiser is family owned and operated, with dedicated staff ready to meet your demanding needs.

  • Family Owned
  • Dedicated
  • Well Read

  What we do

We provide the best of the best when it comes to advertising, graphic arts and customer experience.

  • Award Winning Advertising
  • Graphic Art & Design
  • Printing & Distribution

   Our Challenge

We work hard to create the best possible experience for our customers

Exceeding your expectations in the products and advertisements we create for you.

   We are driven

It's not enough to create a nice looking ad!

Our graphic artists work side by side with our sale representatives creating your advertisements tailored to your businesses identity.

   How we deliver

Straight to your mailbox every week by the U.S. Postal Service!

  • First Class Mail
  • Subscription Service
  • On-Line