Media Kit

Media Kit


Ad Size # Col. Inches Ad Price With Color
2x2 4 40.00 60.00
1/8 Page 5 50.00 70.00
1/6 Page 6-2/3 63.30 83.30
1/4 Page 10 100.00 130.00
1/3 Page 13-1/3 133.30 173.30
1/2 Page 20 200.00 250.00
2/3 Page 26-2/3 266.60 316.60
3/4 Page 30 300.00 375.00
Full Page 40 400.00 475.00
Back Cover* 40 475.00 475.00
Front Cover* 36 475.00 475.00

* Includes Process Color

All Display Ads - $10.00 per column inch

All rates include your advertisement being published in our digital edition at

Digital editions will be available for four weeks


READER ADS (20 Words) $6.00
- Each additional word (maximum 60) 30¢
- Boxed $1.00
- Billing $1.00
Reader Ad Prices Include Internet Classifieds
FREE ITEMS and Lost & Found FREE
PHOTO READER ADS (20 words & 1.67" x 1"  photo) $16.00
- Each additional word (maximum 60) 30¢
THANK YOU/MEMORIALS (up to 60 words) $20.00
PHOTO ANNOUNCEMENTS (20 words & 1.67" x 2" photo) $30.00
- Each additional word (maximum 40) 30¢
SUBSCRIPTIONS (52 issues) $30.00
PRE-PRINTED INSERTS Call for pricing


  • Graphic Design and Layout Service
  • Web Advertising
  • Logo Design
  • Business Cards
  • Letterhead
  • Forms
  • Folding
  • Envelopes
  • Labels
  • Stamps
  • Brochures
  • Postcards
  • Promotional Products
  • Yard Signs
  • Banners
  • Pens
  • Cups/Mugs
  • Lanyards
  • Fax/Copy/Laminating Services

Composition fee of $60 per hour may apply. The Merchandiser reserves the right to use promotional and business products in our advertising and displays unless otherwise specified at the time of order.

The Merchandiser


70 Stevens Street, Clifton Springs, New York 14432

Phone (315) 462-6411

Fax (315) 462-7627



All advertising is pre-paid until credit has been extended. Upon credit approval, balance is due within 10 days of statement date. Delinquent accounts will be charged 1.8% per month on all amounts past 30 days. Minimum 50¢ finance charge. Advertising will not be accepted on accounts over 60 days past due. Payments may be made by cash, check or credit card.


Display ads paid within 10 days of statement date will receive a 2% discount. An additional 5% discount is available on display ads appearing every week of a calendar month. Full page ads appearing every week of a calendar month will receive a 10% discount. Agency advertising is welcome. No other discounts apply.


Proofs are for copy correction only. Ad copy must be submitted by Thursday at 12:00 p.m. Customer requested design changes could incur additional composition charges. Proofs sent, but not responded to, will be published as scheduled.


A $50 service charge will be applied to all returned checks.


Delivered Every Thursday by U.S. Mail to over 15,00 homes and businesses in Ontario and Wayne Counties

City/Town Zip Code Circulation
Clifton Springs 14432 2478
*Includes Seneca Castle and Oaks Corners
14532 2097
Shortsville 14548 1691
Manchester 14504 820
Stanley RD 14561 1055
Port Gibson 14537 150
Newark 14513 6390
Other   319
TOTAL   15,000

The Merchandiser is published 52 weeks every year with home delivery on Thursday by the U.S. Postal Service. Postal statements on file. Annual circulation audit available.

Click Here to View Our Interactive Circulation Map


Half Tabloid Page 8.25 x 10.75"
Image Area 7.25 x 10"
1 column width 1.67"
2 column width 3.53"
3 column width 5.39"
4 column width 7.25"
Front Cover 8.125 x 8.5"
Center Spread 3/8" gutter) 15.5"

Advertiser created ads accepted in Grayscale and CMYK formats. PDF, TIFF and EPS files preferred.
Templates Available Here

Call Us Today (315) 462-6411


ACCEPTANCE: The publisher reserves the right to refuse, edit and/or cancel any advertising submitted without cause assigned. Ads are accepted in good faith and publisher assumes no liability for false or misleading claims.

TYPOGRAPHICAL ERRORS: The publisher assumes no liability for errors made in ads beyond the space occupied by the error. The Merchandiser, Inc. must be notified within three days of publication. The Merchandiser is not responsible for the print quality of any advertisement.

EDITORIAL/PRESS RELEASES: The Merchandiser does not maintain an editorial staff nor can it provide for such items. Space may be purchased in the form of advertising.

POLITICAL ADVERTISING: Prepayment required. Sponsor’s name must appear in ad.

REPRODUCTION RIGHTS: All reproduction rights of copy/artwork prepared by The Merchandiser are reserved. They may not be reproduced without the specific written authorization of The Merchandiser, Inc.

CANCELLATIONS/CHANGES: No cancellations or changes will be accepted after deadline. Ads cancelled will be charged for any composition completed at a rate of $60.00 per hour.

PLACEMENT RESERVATION: Reservations for front and back covers are accepted on a first come, first served basis. Cover cancellations with less than 14 business days notice will be charged 50%. Cover requests are accepted up to one year in advance.

GUARANTEED POSITION: We attempt to fulfill positioning requests whenever possible at no extra charge. If, however, position is demanded, charges will apply:

Ads 20 or more col. inches 10% extra
Ads less than 20 col. inches 25% extra

Click Here to Place Your Classified/Reader Ad Now!